Myntra rolls out ‘MY Privilege’ for rewarding Myntra loyalists and first time online shoppers
New Delhi, India, November 9, 2013: Myntra.com launched ‘MY Privilege’ loyalty program. It is a free membership programme aimed at rewarding Myntra loyalists and first time online shoppers, thereby enhancing their overall shopping experience. This is a three-tier program (Platinum, Gold and Silver) that provides privilege points to all customers who shop on Myntra.com.
To become a member, all one needs to do is go online and register on Myntra.com. Membership is free for all existing customers. Shoppers get 6 points for every Rs. 100 worth of purchase (Silver), 9 points for every Rs. 100 worth of purchase (Gold) and 12 points for every Rs. 100 worth of purchase (Platinum) as per their membership levels.
As a part of the program, all registered members can earn points that can be used later for redemption and subsequently avail numerous other attractive offers and privileges. As a one-time offer, all those who have shopped on Myntra.com in the past 6 months will get privilege points added to their account by default.
Chief Marketing Officer at Myntra Vikas Ahuja said, “As the country’s largest online fashion retailer, our aim is to provide a holistic online shopping experience, one that goes beyond the ordinary and brings true delight for our online shoppers. Through such programs, we are taking our relationship with our customers one step further; creating an ongoing engagement and reward mechanism which builds stronger relationships with them.
The loyalty program is yet another innovative addition to Myntra’s portfolio. Earlier this year, Myntra announced the launch of numerous value-added features such as Brand Size Conversion Tool, Product Exchange Facility and a pilot 1-Hour Delivery among others.