HP launches online store to augment its channels strategy
New Delhi, August 23, 2013” Hewlett-Packard India today launched its new online store to complement its go-to-market strategy and help channel partners grow revenues. As a leading player in PC and Printer market space, HP aims to provide more touch-points for potential customers to access information on its wide range of PCs and printers before a making a purchase.
“We are committed to offering the best-in-class user experience to our customers and to growing together with our channel partners. This new online store addresses both goals and will help us discover new or underserved markets across India and thereby ensuring continued leadership in the PC and Printing categories in India. It will also showcase the full comprehensive product portfolio to all visitors and aid their decision making, resulting in more footfalls and sales for our channel partners,” said Rajkumar Rishi, Senior Director, Consumer GTM, PPS, HP India.
The HP online store will target young buyers as a key market segment, who are increasingly researching and gathering information via online and social media sources for their purchases. Research commissioned by HP found that the population of Indian buyers at online stores is highly-skewed towards young males, and half of these buyers are cross-shoppers – visiting both physical and online stores for their research.
“Consumer adoption of online research and purchase is rapidly growing particularly among the young generation and we feel this is the right moment for us to launch this initiative. The new HP online store is going to be a platform to draw in new retail customers to the HP brand and to help them make an informed purchase decision,” added Rishi.
HP offers an extensive portfolio of innovative PCs and printers with over 80 and 100 SKUs in these categories respectively. HP’s entire range of desktop and notebook personal computers, workstations, handheld computers, inkjet and laser printing systems, software, and accessories will now become available on the HP online store (www.hpshopping.in).
After its global business bled because of its indecisive foray into tablet business, the company has launched several new products in India. Hp launched its first hybrid PC, HP Envy x2 in December 2012. In July 2013 too, HP launched six new consumer PCs including notebooks, detachables, and All-in-One PCs.