SAP’s Rajesh Kumar coveted as the Chairperson for the 3rd DMAi 2014 International Marketing Convention
New Delhi, India, November 19, 2013: Rajesh Kumar, Marketing Head, SAP, Indian Subcontinent has been announced as the chair for the third edition of the DMAi’s (Association for Data Driven Marketing & Advertising in India) International Marketing Convention scheduled to be held in January 2014 at New Delhi.
The convention aims to addresses the quest of CMO’s and agency professionals who want to leverage data and ‘Re-define customer understanding’ – due to richer context, stronger behavior insights beyond simple demographic construct. The agenda accent this year remains on harnessing data responsibly to ultra-segment our customers, hyper personalize marketing programs through specific product, pricing & promotion actions resulting to innovation, delightful customer experience and improvement on marketing ROI.
Marketing Head at SAP Rajesh Kumar said, “The world today is experiencing dramatic shifts in the economy, technology, demographics, and the environment. The collective impact of the big data, social & mobile revolution has given people a new voice – as consumers, as employees, as citizens, and as societies. Organizations like DMAi have the responsibility to orchestrate conversations amongst marketers to champion this change and harness innovation to drive growth. I am happy to be associated with DMAi and look forward to working with peers in the industry to bring together content, best practices and experiences that will drive this agenda and unravel together what future holds for us”.
The theme for the third edition is ‘Be the Change’ and the convention spread over 3 days will host a strategic summit for the C-Suite, keynotes, debates, 15 dynamic conference streams, live certification & workshops, an expo and an awards program. Over 24 Marketing Masterminds have come together to shape the agenda & format of the convention. The convention will have over 100+ finest marketing minds as speakers and over 164 sessions to choose from.
The convention is backed by an illustrious leadership ensuring active participation from leading brand marketers of India and overseas. Participating in curating the mega opus at the 3rd edition of the International DMAi 2014 Convention are leaders from Adobe, SAP, Select Direct, Godfrey Phillips, Komli, IBM, Urja, MRM, AIMIA, Ogilvy One, Kotak Mahindra Group, Aravato, HDFC Life, Harley Davidson, Starwood’s, HCL, Motorola, Oberoi, NIIT, Yatra, Religare, Quikr, IprospectCommunicate2, SVG Media, Percept, HSBC, ICICI, Synergy, Merck, Dynaflex, HP, Saatchi, Monster, Bacardi, Perfetti, Accenture, Citi, Infiniti Retail, Tata AIG, UTI, CNH, Borges, Abott, M & C Saatchi, Ad Magnet, Hansa Cequity, Raymond, Tata Trent, Tribal DDB & RAPP India, Star TV, Shoppers Stop, Page Traffic & Octane. International fraternity participation led by global DMA’s & ADMA (Australian DMA), DDV (Germany), South Africa & GAB Members from DMA USA, Gurus from Denmark, UK & Argentina.