Kingston REX visits Kolkata
Kolkata, India, December 16, 2013: Kingston Technology, an independent manufacturer of memory products, has initiated its multi-city campaign. To follow multi-city campaign, Kingston’s superhero REX has reached Kolkata today. As a goodwill gesture, REX will visit more than 200 shops at Chandani Chowk Market and G. C. Avenue Market over the period of two days. He will interact with shop owners and customers buying Kingston products and has surprises in store for them. Few lucky customers get to win free movie tickets on-the-spot and can have their photos clicked with the superhero. As per REX’s road plan, he will be visiting Bangalore in the coming week.
REX has been transforming over the years and is now a renowned symbol of the world’s independent memory leader. Kingston has now has upgraded his superpowers with HyperX RAM, USB 3.0, Branded RAM and Solid State Drives (SSDs).
Vishal Parekh, Marketing Director India, Kingston Technology, said, “REX got a classic response from Mumbai and New Delhi and he is now in Kolkata where the customers are quite excited to see and interact with the superhero. We are happy to be in the capital of West Bengal and are elated to create happy memories in the region. This campaign is not only an innovative promotion activity but also a good way to strengthen trade relations for Kingston as a brand.”