Kaspersky Lab appoints VR Infotech as National Distributor

New Delhi, India, December 16, 2013: Kaspersky Lab announced the appointment of VR Infotech as its National Distributor for Kaspersky Antivirus 2014 and Kaspersky Pure 3.0 Total Security retail products distribution in India.

VR Infotech has a good channel network that spread across the country and with their expertise in channel business, VR Infotech team will work closely together with Kaspersky Lab team and hopes to strengthen the market share of Kaspersky Lab in the consumer segment.

As distributor for Kaspersky Antivirus 2014 and Pure 3.0 Total Security, VR Infotech is responsible for technical support, marketing and sales; offering end to end support to partners and customers on behalf of Kaspersky Lab.

Maxim Mitrokhin, Director of Operation, Kaspersky Lab, Asia Pacific, said, “Our success in India should be attributed to the hard work of our channel partners and in particular of our distributors; those who worked with us and helped to build success all these years. With their help, now we can enjoy the position of recognized leader in the segment of consumer antivirus. However being leader implies continuous search for new opportunities on how to strengthen our leading position and how to increase the number of Kaspersky users all across India. By appointing new distributor, we expect to significantly increase our presence in tier 2 and tier 3 Indian cities where our local Indian competitors are traditionally strong and where we want to get a bigger market share. And we are confident that VR Infotech, with their good knowledge of consumer market and wider channel network will help us to reach this ambitious goal.”

Director of VR Infotech Vikram Mehta said, “We are excited about the association with Kaspersky Lab as National Distributor for Retail products — Kaspersky Antivirus 2014 and Kaspersky Pure 3.0 Total Security. With technologically superior and consistently award winning products we hope to expand our reach, penetrate into the newmarkets and gain significant AV market share in the coming year.”

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