Sahil International ties up with Vijay Sales

New Delhi, India, September 4, 2013: Sahil International today announced its partnership with Vijay Sales, one of the leading large format retail stores (LFRS) in the country. With this association, JBL & Harman Kardon range of products including multimedia speakers, portable bluetooth speakers, iPod/iPhone/iPad Docks and head- phones will now be available at leading Vijay Sales outlets.

India has witnessed a steady growth in the retail sector in the last 15 years. According to the 2012 GRDI report (Global Report Development Index) India ranked 5th among the top thirty countries in the retail marketing sector. Modern retail, which is growing rapidly in India, is redefining the way business is done. Large format retail stores (LFRS) are an important sales channel, and consumer durables companies are quick to realise this. LFRS offers enough space for brands to display and demo the entire range of products.

To capitalize on the above opportunity, Sahil International, has partnered with Vijay Sales, one of the leading LFR brands in India that has emerged as a strong competitor to the traditional Consumer Electronics (CE ) channels and other LFR chains’s including Croma, Reliance Digital, eZone and Jumbo Electronics. With over 52 stores spread across various states of India,Vijay Sales clocked a combined turnover of Rs 1,250 crores last year, making it bigger than better-known brands in the retail sector.

Director at Sahil International Sahil Sani, said, ”We are witnessing a sudden surge in the large format retail sector and believe that the future growth potential is significant. This association with Vijay Sales is a logical way to increase product availability of the JBL & Harman Kardon range of products in India.”

“Now consumers can get a live demo along with the look & feel of all our products at Vijay Sales. In addition, trained customer service agents will facilitate informed decision making”, says AvinashShetty, Chief Sales Officer, Sahil International.

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